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A surreal and creative cinematic depiction of an African American man working on social media algorithms on a computer in a modern

Data That Delivers: Measuring What Matters in Social Media

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About

• 42 minutes of on-demand video content. Want to clearly demonstrate the value of your social media efforts? Learn how to track the right metrics, calculate return on investment, and use performance data to inform decisions that increase impact and efficiency across your campaigns. Key Benefits: 1. Identify which platforms and content are delivering the best results. 2. Track performance using meaningful KPIs aligned with your business goals. 3. Make data-driven adjustments to increase engagement and ROI. 4. Translate social media success into measurable business value. Who Should Watch: • Marketers. • Content creators. • Business owners looking to turn social media data into insights.

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Instructors

Image by Richard Horvath

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Enjoy the flexibility to learn wherever you are with full access to videos on your TV, smartphone, or tablet—making learning convenient, engaging, and perfectly suited to your lifestyle.

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