Strategic Content Planning for Real Estate: Best Practices & Common Pitfalls

• 52 minutes of on-demand video content. • 1 downloadable file. From setting clear objectives and defining your ideal audience to selecting the right formats and maintaining a consistent publishing cadence, you’ll learn how to create real estate content that informs, engages, and converts. The session also highlights common pitfalls and inefficiencies—so you can build smarter, not harder. Key Benefits: 1. Align your content strategy with your business objectives to maximize relevance and ROI. 2. Develop content that speaks directly to your clients—whether they're homebuyers, investors, or industry partners. 3. Build a framework for performance tracking to ensure every piece of content delivers ongoing value. 4. Avoid time-wasting mistakes and focus on what actually moves your brand and business forward. Who Should Watch: • Real estate agents. • Marketing coordinators. • Brokerage owners. • Content teams looking to build authority.