Learn How to Align Retail and Multifamily Growth: Heather Ewing at NCC IQ’s ReInvested Summit
- NCC IQ
- Aug 26
- 3 min read
The U.S. multifamily sector is entering a new phase of investment and operational strategy. At the NCC IQ “ReInvested: Navigating Growth, Risk, and Return in U.S. Multifamily Real Estate” virtual event on November 15–16, 2023, more than 40 top leaders in multifamily, retail, investment, and technology will share insights shaping the future of the industry.
Among these voices is Heather Ewing, Founder & CEO of ABSTRACT Commercial Real Estate in Madison, Wisconsin. Known as the “Queen of Downtown Madison,” Heather brings over 40 years of expertise in retail and restaurant brokerage, with a sharp focus on mixed-use developments. Her track record of securing off-market properties, combined with a creative, art-forward marketing approach, has positioned her as a trusted advisor to developers, landlords, tenants, and investors alike.
Heather will deliver a keynote session on November 16, 11:20-11:50 AM EST, titled: “Retail that Returns: Unlocking the Ground Floor in Mixed-Use Developments.” This session will address one of the most pressing questions for multifamily investors and developers: How can thoughtfully designed and strategically leased ground-floor retail drive long-term returns for multifamily assets?
Why This Session Matters
Retail integration in mixed-use properties is no longer just about filling space. When executed well, it enhances the appeal of multifamily communities, strengthens tenant satisfaction, and secures higher valuations for investors. Heather Ewing will share proven approaches for creating dynamic retail experiences that not only draw residents but also serve as neighborhood anchors.
Participants can expect to gain perspective on:
Market Positioning: Identifying the right retail and restaurant concepts that complement residential density and drive foot traffic.
Deal Structuring: Strategies for aligning landlord and tenant interests, including off-market acquisitions and creative leasing models.
Visibility & Marketing: How innovative, art-forward campaigns can accelerate leasing velocity and brand recognition for both retail tenants and the multifamily project as a whole.
Return Optimization: The long-term benefits of ground-floor activation on NOI, asset appreciation, and investor confidence.
The Bigger Event Context
The NCC IQ “ReInvested” event brings together more than 40 industry leaders, including CEOs, developers, capital advisors, operators, and technology innovators. Confirmed speakers represent firms such as Rise48 Equity, RealPage, Multifamily Acquisition Advisors, Carbon, 1031 Specialists, Encore Real Estate Investment Services, DD Capital Advisors, Peak 15 Capital, and Cory Executive Recruiting.
This two-day summit will examine strategies for balancing growth, risk, and return in an environment shaped by shifting demographics, capital market pressures, and evolving resident expectations. Sessions will cover acquisition strategies, operational efficiencies, capital markets outlooks, and the role of technology in driving sustainable returns.
Key Information on Heather Ewing’s Session
Session Title | Retail that Returns: Unlocking the Ground Floor in Mixed-Use Developments |
Speaker | Heather Ewing, Founder & CEO, ABSTRACT Commercial Real Estate |
Date | Thursday, November 16, 2025 |
Time | 11:20-11:50 AM EST |
Focus Areas | Ground-floor retail strategy, mixed-use value creation, deal structuring, retail tenant mix |
Audience | Multifamily investors, developers, landlords, asset managers, retail operators |
Why You Should Register
Opportunities in multifamily real estate are increasingly tied to the performance of integrated assets. By participating in NCC IQ “ReInvested,” you’ll gain direct access to perspectives from leading executives and practitioners who are shaping strategies for sustained growth and resilience in today’s market. Heather Ewing’s keynote will be of particular interest to investors and developers seeking to differentiate their portfolios through retail integration. Her proven ability to combine local expertise with creative dealmaking ensures practical insights that can be applied to real projects.
No Offer or Solicitation
This communication is intended solely for informational and educational purposes. It does not constitute, and shall not be construed as, an offer, invitation, or solicitation to purchase, acquire, subscribe for, sell, or otherwise dispose of any real estate investments, securities, or related financial instruments. Nothing contained herein should be interpreted as a recommendation or endorsement of any specific investment strategy or opportunity. Furthermore, this communication does not represent, and shall not be deemed to constitute, the issuance, sale, or transfer of any real estate interests in any jurisdiction where such actions would be in violation of applicable laws, regulations, or licensing requirements.
About NCC IQ
NCC IQ is the official real estate eLearning platform of Northstar Capital & Co. (NCC), developed to support the ongoing education and advancement of industry professionals. The platform offers a robust mix of premium and complimentary resources—including on-demand videos, live virtual events, industry podcasts, eBooks, and expert-authored articles—designed to deliver actionable insights and practical tools. Stay informed by following us on LinkedIn and Instagram for the latest educational content and market updates.
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