Turning Social Media into Business Growth: From Likes to Leads

• 47 minutes of on-demand video content. From crafting content that drives action to turning engagement into qualified leads, this session shows you how to turn your social media presence into real business results. You’ll learn how to identify the right audience, use platform analytics effectively, and create a brand presence that builds trust and drives conversions. The session also covers common missteps—so you can focus on strategies that generate both visibility and revenue. Key Benefits: 1. Reach and connect with your ideal audience through targeted content and smarter engagement strategies. 2. Use analytics to make informed decisions that improve performance and deliver measurable ROI. 3. Build a consistent brand voice that earns trust and drives loyalty across platforms. 4. Convert followers into leads and sales by using proven lead generation techniques designed for social media. Who Should Watch: • Small business owners. • Social media marketers. • Entrepreneurs and solopreneurs. • Anyone ready to turn online engagement into real business growth.