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A surreal and creative cinematic depiction of a laptop displaying a search engine results page, standing in a brightly lit room with soft, diffused light.

Search Smart: Combining Paid and Organic for Maximum Impact

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About

Curious about how combining paid and organic search can boost your online presence? This video dives into practical strategies to leverage both approaches for optimal results. You’ll learn how paid ads drive immediate visibility while organic search builds long-term authority, and how these two strategies together can create a balanced, high-impact approach. We’ll cover actionable tips on keyword targeting, budgeting for paid campaigns, and using SEO to support lasting visibility. Benefits: ▪️ Increased Visibility: Get immediate exposure with paid ads while reinforcing your brand’s long-term presence through organic search. ▪️ Better ROI: By balancing paid and organic efforts, you can attract a steady stream of traffic and conversions without overspending. ▪️ Targeted Audience Reach: Tailor your approach to reach customers at different stages in their journey, from discovery to conversion. ▪️ Enhanced Brand Credibility: Organic search builds trust with users, while paid search keeps you in front of relevant audiences. Ideal for marketers, business owners, and anyone looking to optimize search strategies, this guide shows you how paid and organic search work together to drive meaningful, sustainable growth. Achieve both short-term gains and long-term benefits by mastering this balanced approach to search marketing.

You can also join this program via the mobile app. Go to the app

Instructors

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​Learn. Apply. Progress. In Real Estate and Finance.

**NCC IQ is the official eLearning platform of NCC (Northstar Capital & Co.), dedicated to advancing knowledge and professional development within the real estate sector. This dedicated platform offers a wide range of premium and complimentary educational resources designed to meet the evolving needs of real estate professionals. Available content includes video courses, live and on-demand webinars, industry events, podcasts, eBooks, and a variety of other educational materials. All resources provided through NCC IQ are intended solely for informational and educational purposes and should not be construed as professional, legal, financial, or investment advice. NCC IQ is committed to empowering real estate professionals by equipping them with the knowledge and tools necessary to enhance their expertise, foster continuous learning, and maintain a competitive edge in a rapidly changing market landscape.

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