Search Smart: Combining Paid and Organic for Maximum Impact

• 27 minutes of on-demand video content. From choosing the right keywords and setting campaign budgets to optimizing organic SEO for long-term growth, this session reveals how to combine paid and organic search strategies for maximum impact. You’ll learn how to balance immediate visibility with sustained authority, ensuring your brand stays competitive in both the short and long term. Plus, we’ll highlight common search marketing mistakes—so you can invest smarter and achieve stronger results. Key Benefits: 1. Blend paid and organic tactics to boost visibility and attract high-quality traffic across channels. 2. Maximize your marketing ROI by aligning short-term performance with long-term brand growth. 3. Reach the right audience at the right stage—from awareness to conversion—using a dual search strategy. 4. Build lasting credibility through organic content while using paid ads to maintain top-of-mind presence. Who Should Watch: • Digital marketers. • Small business owners. • SEO and PPC specialists. • Anyone looking to unify their search strategy for better results.