CMO of Sidecar.ai Erica Salm Rench to Speak on Real Estate Tech at ReShaped 2025 Virtual Summit
- NCC IQ
- 2 days ago
- 3 min read
On September 21, Erica Salm Rench, CMO of Sidecar.ai, will speak at the ReShaped: AI x Real Estate virtual event during the panel session "LLMs, APIs, and Real Estate Tech Stacks" from 10:30 to 11:20 AM EST. Known for her strategic work at the intersection of artificial intelligence, digital transformation, and marketing, Erica will join over 40 industry leaders and technologists in a two-day summit designed to examine how AI is redefining the real estate sector.
The virtual gathering is hosted by NCC IQ and attracts new and seasoned real estate investors, PropTech founders, urban designers, asset managers, and real estate executives focused on forward-thinking strategies for the built environment.
Erica brings over a decade of experience in strategic marketing, digital optimization, and AI-driven content innovation. After establishing her career in enrollment management and digital performance marketing, she led large-scale initiatives at the Gulf South’s leading digital marketing agency, elevating web presence, paid media, and SEO for thousands of clients. Her shift toward AI-focused solutions became the hallmark of her leadership when she joined rasa.io as Chief Operating Officer. Over seven years, she scaled the company from a startup to an organization with 500+ customers, spearheading AI-driven content delivery tools that transformed audience engagement.
Now, as CMO of Sidecar.ai, Erica is focused on demystifying artificial intelligence for real-world use. Her work centers on helping associations and businesses make smarter decisions through automation, content personalization, and API-led technology integrations. She is recognized as a pragmatic leader in a field often clouded by hype, offering grounded insights that drive both adoption and long-term strategy.
At ReShaped, Erica will speak alongside other thought partners in AI and real estate technology to discuss how Large Language Models (LLMs) and APIs are changing the way real estate organizations build their tech infrastructure—from property search and customer engagement to backend automation and investor reporting.
Whether you're guiding a large real estate portfolio or scaling a PropTech startup, this event offers the insights and strategic access needed to stay aligned with rapid innovation across the built world. Register now to secure your place at ReShaped: AI x Real Estate. Be part of the conversation shaping the future of how we design, build, manage, and invest in real estate—with AI at the core.
No Offer or Solicitation
This communication is intended solely for informational and educational purposes. It does not constitute, and shall not be construed as, an offer, invitation, or solicitation to purchase, acquire, subscribe for, sell, or otherwise dispose of any real estate investments, securities, or related financial instruments. Nothing contained herein should be interpreted as a recommendation or endorsement of any specific investment strategy or opportunity. Furthermore, this communication does not represent, and shall not be deemed to constitute, the issuance, sale, or transfer of any real estate interests in any jurisdiction where such actions would be in violation of applicable laws, regulations, or licensing requirements.
About NCC IQ
NCC IQ is the official real estate eLearning platform of Northstar Capital & Co. (NCC), developed to support the ongoing education and advancement of industry professionals. The platform offers a robust mix of premium and complimentary resources—including on-demand videos, live virtual events, industry podcasts, eBooks, and expert-authored articles—designed to deliver actionable insights and practical tools. Stay informed by following us on LinkedIn and Instagram for the latest educational content and market updates.
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