How to Scale Capital Raising Efforts with Marketing Strategies that Deliver Results
- NCC IQ
- Aug 22
- 3 min read
The U.S. multifamily market continues to evolve, presenting both opportunity and competition for investors, developers, and operators. In this environment, capital raising requires more than financial modeling and asset performance — it demands a sophisticated marketing strategy that connects with investors on a deeper level.
At the upcoming NCC IQ “ReInvested: Navigating Growth, Risk, and Return in U.S. Multifamily Real Estate” virtual event on 15-16 November, industry leaders will share strategies driving multifamily investment success. Among the most anticipated voices is Julia Anderson, Founder of Capital Catalyst, who will deliver a keynote session on 16 November, 10:00-10:30 AM EST:
“Marketing Strategies That Can Help You Reach Your Capital Raising Goals in 2025 & Beyond.”
With a proven track record of helping clients raise over $200M through targeted marketing initiatives, Julia Anderson has redefined how real estate businesses approach capital raising. Her expertise spans investor-focused communication, brand positioning, and the operational execution of campaigns that convert interest into commitments.
Why Marketing is Now Central to Capital Raising
Traditional capital raising leaned heavily on networks, direct outreach, and track records. While these remain important, the modern investor expects more transparency, engagement, and alignment with long-term goals. Strategic marketing provides the bridge, shaping perception, building trust, and establishing a consistent flow of investor capital. Julia Anderson’s approach emphasizes precision: every campaign, from email copywriting to sales funnel design, must be built with a capital goal in mind. This discipline allows businesses to scale efficiently without losing investor trust.
Key Themes Julia Anderson Will Address
Participants can expect actionable insights on aligning marketing with capital goals for stronger outcomes in 2025 and beyond. Core areas include:
Building trust at scale – How clear messaging and professional branding drive confidence among both new and repeat investors.
Leveraging digital channels effectively – Using tools such as webinars, automated funnels, and segmented campaigns to engage investors at each stage of their decision-making process.
Aligning operational execution with investor expectations – Ensuring every touchpoint, from the first email to post-investment updates, reflects professionalism and consistency.
Driving measurable results – Turning marketing from a cost center into a measurable driver of capital raising success.
Supporting Data: Investor Engagement Through Marketing
Strategy | Impact on Capital Raising | Example |
Targeted Investor Email Campaigns | Higher conversion rates on capital commitments | 25-40% open rates, direct CTA links |
Investor-Focused Webinars | Build authority and trust with broader audiences | 100+ attendees generating new leads |
Automated Sales Funnels | Streamlined investor onboarding | Reduces time-to-close by up to 30% |
Consistent Branding & Messaging | Stronger investor loyalty and repeat commitments | Clear fund narratives, professional decks |
This session will provide both strategic frameworks and tactical examples for leaders seeking to strengthen their investor base and accelerate growth.
Why This Session Matters for 2025
Rising interest rates, evolving regulatory frameworks, and shifting investor expectations are reshaping how capital flows into multifamily real estate. Marketing is no longer a secondary function — it is a central driver of whether an offering succeeds or struggles. Julia Anderson’s insights will equip real estate businesses to refine their investor engagement, adopt scalable systems, and position their firms competitively in an increasingly selective market. For investors and operators alike, understanding how to communicate effectively with capital partners is a direct path to sustainable growth.
Register for NCC IQ “ReInvested”
This two-day virtual event gathers 40+ top voices across real estate, technology, and capital markets, including leaders from Rise48 Equity, RealPage, Multifamily Acquisition Advisors, Carbon, 1031 Specialists, Encore Real Estate Investment Services, DD Capital Advisors, Peak 15 Capital, Cory Executive Recruiting, and more.
The sessions are designed for CEOs, investors, developers, operators, and advisors who want actionable strategies for growth, risk management, and capital performance.
Register today to secure your place and gain direct insights from Julia Anderson and other leading figures shaping the future of multifamily real estate.
No Offer or Solicitation
This communication is intended solely for informational and educational purposes. It does not constitute, and shall not be construed as, an offer, invitation, or solicitation to purchase, acquire, subscribe for, sell, or otherwise dispose of any real estate investments, securities, or related financial instruments. Nothing contained herein should be interpreted as a recommendation or endorsement of any specific investment strategy or opportunity. Furthermore, this communication does not represent, and shall not be deemed to constitute, the issuance, sale, or transfer of any real estate interests in any jurisdiction where such actions would be in violation of applicable laws, regulations, or licensing requirements.
About NCC IQ
NCC IQ is the official real estate eLearning platform of NCC (Northstar Capital & Co.), developed to support the ongoing education and advancement of industry professionals. The platform offers a robust mix of premium and complimentary resources—including on-demand videos, live virtual events, industry podcasts, eBooks, and expert-authored articles—designed to deliver actionable insights and practical tools. Stay informed by following us on LinkedIn and Instagram for the latest educational content and market updates.
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