ReShaped AI x Real Estate Virtual Event Features MIT Fellow and Contraca CEO Justin Gelwicks
- NCC IQ
- Jul 10
- 3 min read
Updated: Jul 30
Justin Gelwicks, CEO of Contraca and AI Real Estate Researcher at MIT, will be featured at ReShaped: AI x Real Estate, a high-caliber virtual event uniting over 40 leaders across real estate, technology, and institutional investment. Gelwicks is slated to speak on The AI-Driven Agent: Redefining Brokerage and Sales Models panel, scheduled for September 20th from 12:10–13:00 EST.
With experience at CBRE and JLL, and a fellowship at MIT, Justin brings a rare blend of brokerage, academic, and technical insight. He now leads Contraca, a startup recently named MIT’s hottest AI company of the year. Its offering? AI-powered assistants tailored for real estate agents, capable of reviving dormant client relationships and increasing transaction volume.
Contraca has already gained traction with small brokerages seeking more effective engagement strategies. The assistants send individually tailored outreach to past clients—an often-overlooked segment responsible for over half of all real estate transactions. By automating and personalizing this process, agents see a measurable increase in earnings—estimated at 10%—with minimal overhead. Justin will discuss this operational model and what it suggests for the future of sales efficiency in the brokerage space.
The ReShaped summit is built for real estate professionals navigating change. From smart development tools to AI-led investment models, the two-day agenda dives into the forces that are challenging and reconfiguring traditional real estate practices. Justin’ panel will speak directly to how sales organizations—and the individuals within them—can evolve to thrive amid automation and shifting buyer expectations.
Attendees will hear from Justin and other experts as they examine the role of AI in brokerage—not as a threat to agents, but as an augmentation of their value. With personalized engagement increasingly expected by clients, firms that integrate AI into their outreach and relationship management strategies stand to gain both market share and margin.
The insights Justin brings will be especially relevant for brokerage executives, proptech founders, and investors seeking scalable, tech-enabled solutions in customer engagement. It will also appeal to firms assessing new approaches to talent productivity and client loyalty in the AI age.
Registration for ReShaped: AI x Real Estate is open now. As the conversation around automation accelerates, this event offers a window into what leading operators, researchers, and founders are already executing. For those aiming to stay competitive and informed, participation is well-aligned with current strategic imperatives. Reserve your place today and gain direct access to the decision-makers shaping the AI-fueled future of real estate.
No Offer or Solicitation
This communication is intended solely for informational and educational purposes. It does not constitute, and shall not be construed as, an offer, invitation, or solicitation to purchase, acquire, subscribe for, sell, or otherwise dispose of any real estate investments, securities, or related financial instruments. Nothing contained herein should be interpreted as a recommendation or endorsement of any specific investment strategy or opportunity. Furthermore, this communication does not represent, and shall not be deemed to constitute, the issuance, sale, or transfer of any real estate interests in any jurisdiction where such actions would be in violation of applicable laws, regulations, or licensing requirements.
About NCC IQ
NCC IQ is the official real estate eLearning platform of Northstar Capital & Co. (NCC), developed to support the ongoing education and advancement of industry professionals. The platform offers a robust mix of premium and complimentary resources—including on-demand videos, live virtual events, industry podcasts, eBooks, and expert-authored articles—designed to deliver actionable insights and practical tools. Stay informed by following us on LinkedIn and Instagram for the latest educational content and market updates.
Comments