Rob Lee to Share AI Strategies Reshaping Real Estate at NCC IQ "ReShaped" Virtual Summit
- NCC IQ
- Jul 16
- 3 min read
Updated: Jul 30
On September 20th, from 10:30 to 11:20 AM EST, Rob Lee—founder of The Lesix Agency—will speak at “AI is the New Architect: Reimagining Real Estate from the Ground Up,” one of the cornerstone panel sessions at NCC IQ’s ReShaped: AI x Real Estate virtual event.
This two-day summit assembles more than 40 influential voices—real estate executives, PropTech innovators, and applied AI specialists—to examine how artificial intelligence is redefining the design, investment, development, and operations of real assets. Rob Lee's presence on this panel reinforces the industry’s move from experimentation to execution.
Rob’s background bridges AI development and branding strategy for real estate professionals. As a Certified AI Persona Method consultant and co-creator of the "90-Minute Marketing Department", his work helps real estate teams streamline marketing and scale visibility without the traditional resource drag. His session will explore how automation, synthetic personas, and intelligent workflows are influencing everything from project feasibility to tenant experience.
This panel goes beyond conceptual discussion. It’s focused on what’s being built, tested, and applied—today. For institutional investors, asset managers, developers, and operators, these insights offer a practical view of how AI tools are being embedded in core business processes. From site selection algorithms and generative design systems to synthetic branding and predictive tenant profiling, Lee will help decode how real estate firms can act decisively in an increasingly automated market.
Rob's work with The Lesix Agency has helped countless brokers, developers, and mid-sized portfolios break through legacy marketing limitations by applying generative content systems tailored to real estate personas. His strategic approach enables leaner teams to run structured campaigns, optimize outreach, and shorten deal cycles—all without scaling costs. That kind of measurable transformation will be central to this panel’s dialogue.
This event isn’t built for spectators. It’s a working summit for operators, founders, and strategists who want a tactical edge. Attendees will hear from AI researchers, data scientists, urban planners, and global REIT executives—all collaborating across more than 15 sessions, demos, and Q&As.
By attending Rob Lee’s session, you’ll gain exposure to:
How AI-driven brand personas accelerate pipeline growth.
Real-world case studies showing measurable returns on AI integration.
Frameworks that align AI systems with real estate business models.
Actionable insights for marketing, leasing, and asset repositioning.
Whether you’re evaluating your next PropTech partnership, modernizing a brokerage model, or exploring new investment theses, ReShaped offers rare access to cross-sector thinking. If your goals for 2025 include operational agility, improved asset performance, or digital differentiation, this summit deserves a slot on your calendar.
No Offer or Solicitation
This communication is intended solely for informational and educational purposes. It does not constitute, and shall not be construed as, an offer, invitation, or solicitation to purchase, acquire, subscribe for, sell, or otherwise dispose of any real estate investments, securities, or related financial instruments. Nothing contained herein should be interpreted as a recommendation or endorsement of any specific investment strategy or opportunity. Furthermore, this communication does not represent, and shall not be deemed to constitute, the issuance, sale, or transfer of any real estate interests in any jurisdiction where such actions would be in violation of applicable laws, regulations, or licensing requirements.
About NCC IQ
NCC IQ is the official real estate eLearning platform of Northstar Capital & Co. (NCC), developed to support the ongoing education and advancement of industry professionals. The platform offers a robust mix of premium and complimentary resources—including on-demand videos, live virtual events, industry podcasts, eBooks, and expert-authored articles—designed to deliver actionable insights and practical tools. Stay informed by following us on LinkedIn and Instagram for the latest educational content and market updates.
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